The Worlds Business Cultures: And How to Unlock Them

Middle and senior managers are now travelling abroad on business in vast numbers—or working in virtual distributed teams which cross cultural as well as international borders.

This insightful new book focuses on business cultural awareness and offers accessible “dip-in” information on doing business overseas. Developed from their experiences with the business cultures of many nations, Barry Tomalin and Mike Nicks provide the essentials that will enable any business traveler to come to a full understanding of cultural differences in communication, negotiation, partnerships, socializing, incentives and rewards. More than just preventing the reader from causing offense to their business counterparts, the authors offer strategies and tactics for gaining the trust and collaboration of colleagues from other countries and ensuring that the right impression is made—whatever the culture.

The book provides a framework for understanding any culture in the world, but specifically includes chapters on China, India, Brazil, Russia, UK, Germany, Italy, France, Japan and the USA.

Other important topics covered include: Cultural Expectations; How to be More Culturally Sensitive; Cultural Beartraps; and Relocation and Repatriation.