Restaurant Graphics

The restaurant boom of the past two decades has both been a breeding ground for and relied heavily on arresting graphic design. A restaurant's menu, matchbooks, business cards, signage, and napkins are as important to the brand and image as its interiors. Graphic design can set the entire tone of a restaurant. This book celebrates the unsung heroes of restaurant graphics, and illustrates the best examples of their craft from around the world. Aimed at professional graphic designers, students, and restaurateurs seeking inspiration, it provides in-depth examples that show how restaurant graphic design is developing and hints at changes to come in the future.