How to Really Create a Successful Marketing Plan

How to Really Create a Successful Marketing Plan provides essential guidance on marketing, which is the single most important determinant of business success. Readers learn how to assess customer interests, test product and service concepts, and monitor changes in the marketplace. In an ever more competitive business environment, this book cuts through the lingo to provide readers with the essential guidance they need to develop a marketing strategy and implementation approach to grow their businesses. Readers learn from the actual marketing plans of highly successful companies like The Body Shop, Smartfoods, R.W. Frookies, and Syms. And they are guided step-by-step to write their own marketing plans. This book provides readers with all the tools they need to write a marketing plan, and with examples of real-life marketing plans of several highly successful companies.