Short Course in Business Culture

Understanding cultural differences and building relationships are critical in today's global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. A short course in international business culture contains chapters on: - Understanding cultural difference
- Basic cultural types
- Etiquette and protocol
- Non- verbal communication
- Cultural issues for businesswomen
- Gift giving
- Humor across cultures
- Corporate culture vs. Natural culture
- The cross-cultural team
- Glossary and bibliography