How to Market & Sell Your Recruiting Services

Contains the industry's most powerful methods for marketing and selling your company's recruiting services to prospective clients.

Tape One: The Power of Candidate Marketing

How to gain access to decision makers -- Storyboard your marketing script -- Discover hidden business opportunities -- Handle common objections and concerns -- Build name recognition and credibility through associations -- Establish high-quality dialogue -- Turn prospects into clients by closing on commitments.

Tape Two: Aggressive Sales, Research and Lead Generation

How to improve your selling skills -- Set higher standards for your prospects -- Qualify early to increase your odds -- Follow the paper trail to high-quality leads -- Create a market genealogy to guide your research -- Utilize the Internet and other sources of unpaid advertising -- Maximize your advertising and direct marketing results.

Plus, answers to these common questions:

Should I market outside my area of specialty? What if my marketing presentation falls flat? How often do I visit my prospects? Is it wise to market my service to internal recruiters?