Who Needs a COO?

The current fashion for adding the position of COO to executive teams leads Stuart Crainer to ask: What, exactly, does a COO do, and how can CEOs ensure that the addition of this number-two spot really adds value to the team? Co-founder of Suntop Media, with Des Dearlove, Stuart Crainer is the author of The Management Century, The Ultimate Business Library, and numerous other books. Suntop Media draws on a global network of researchers, editors, and writers to present innovative thinking on timely business issues. Suntop Media e-docs are published by BrownHerron Publishing, with permission, and are sold exclusively by Amazon.com.